Lowest wholesale pricing
Retail accounts purchase at the lowest wholesale pricing available. A suggested retail price is provided, but you are free to set your own margin above wholesale cost.
AMSOIL Retail Store Account
A retail store account buys AMSOIL at the lowest wholesale pricing, sets its own shelf price, and earns co-op credit of up to 5% that pays for signage and local advertising. There are no contracts and no minimum inventory to carry.
Because AMSOIL is not sold through big-box stores or national chains, stocking it gives an independent shop something the store down the road cannot match on price alone.
Wholesale
Lowest pricing tier available
5%
Top co-op credit rate
$400
Free ground shipping threshold
None
Contracts or inventory minimums
Why stock AMSOIL in your store
The margin is yours to set, and the brand pulls a customer who is already willing to pay for the better product.
Exclusivity that protects margin
AMSOIL products are not available at big-box stores or national chains, so your shelf price is not being undercut by the retailer across town.
No contracts or quotas
There are no contracts and no minimum inventory requirements. Carry as much or as little of the product line as your customers actually buy.
AMSOIL locator listing
Qualified accounts appear on the AMSOIL locator, which points local buyers searching for the brand straight to your store.
Co-op credit up to 5%
Every purchase earns co-op credit toward merchandising, signage, literature, and advertising. The more the store buys in a year, the higher the percentage.
Free shipping over $400
Orders of $400 or more ship free by standard ground in the United States, excluding Alaska and Hawaii. The Canadian threshold is $450.
Which stores qualify for an AMSOIL Retail Account
Retail accounts are for businesses that resell lubricants to walk-in customers. The most common are auto parts stores, hardware stores, and powersports dealerships, though AMSOIL products fit any store already selling related maintenance items.
The dividing line between account types is what happens to the product. A retail account sells it on. A commercial account runs it through its own equipment. If you want to sell the full catalog without a storefront, that is a Dealership instead.
One firm restriction applies to retail accounts: AMSOIL products cannot be resold through e-commerce sites. The account is built around in-store sales.
Retail pricing and co-op credit
Co-op credit is earned on every purchase through the year and is based on total annual purchase volume.
| Total annual purchases | Co-op credit earned |
|---|---|
| $1 to $7,499 | 3% |
| $7,500 to $24,999 | 4% |
| $25,000 and up | 5% |
Credit is awarded at the beginning of January the following year and expires on December 31. It can be applied to qualified advertising, literature, merchandising, and promotional items, so it works as a marketing budget the store earns back from its own purchasing.
Merchandising support for new retail accounts
New accounts that place a qualifying order of $400 within the first 90 days receive a starter merchandising package: an AMSOIL mouse pad, a 9 by 12 inch window decal, and your choice of one of the following.
- An AMSOIL Retail Shelf Kit
- A 2 by 3 foot aluminum "AMSOIL Products Available Here" sign
- An 8 by 3 foot AMSOIL banner
After that, ongoing merchandising is funded by co-op credit. Brian & Tracy Klinkner can also help identify local advertising and promotional opportunities that qualify.
How to open an AMSOIL Retail Account
- Complete the AMSOIL retail account application with your store details.
- Check your email for the registration confirmation, which arrives right away.
- Applications are typically accepted and processed within three business days, then place a qualifying $400 order within 90 days to claim the merchandising package.
Transmission fluid that moves off the shelf
Transmission fluid is a strong stocking category for independent stores because the customer buying it is already doing the work themselves and is not price-shopping a single quart. It also pairs naturally with filters, gear lube, and motor oil sitting on the same shelf.
The core ranges worth carrying are automatic transmission fluid for cars and light trucks, manual transmission fluid for gearboxes and transaxles, powersports transmission fluid for motorcycles and side-by-sides, and hydrostatic transmission fluid for mowers and compact equipment. Local demand decides the mix, and a shop in mower country stocks very differently from one on a highway corridor.
AMSOIL Retail Account questions
Is there a minimum amount my store has to purchase?
No. There are no contracts or quotas for an AMSOIL retail account. Your store can carry whatever amount of product suits the business.
What is the profit margin on AMSOIL products?
Retail accounts buy at the lowest wholesale pricing available. AMSOIL provides a suggested retail price, but you are free to sell at whatever margin you choose as long as it is above wholesale cost.
What merchandising support does AMSOIL provide?
New accounts that place a qualifying $400 order within the first 90 days receive a mouse pad, a 9 by 12 inch window decal, and a choice of a Retail Shelf Kit, a 2 by 3 foot aluminum sign, or an 8 by 3 foot banner. Ongoing support comes from co-op credit.
How does AMSOIL co-op credit work?
Credit is earned on every purchase through the year at 3%, 4%, or 5% depending on annual volume. It is awarded at the beginning of January the following year, expires December 31, and applies to qualified advertising, literature, merchandising, and promotional items.
Can I sell AMSOIL products online?
No. AMSOIL products cannot be resold through e-commerce sites. The retail account is built around in-store sales, which is part of what keeps pricing stable for stocking retailers.
Will my store show up on the AMSOIL locator?
Qualified retail accounts appear on the AMSOIL locator, which directs customers searching for the brand nearby to your store.
Do retail accounts get free shipping?
Yes. Order totals of $400 or more ship free by standard ground in the United States, excluding Alaska and Hawaii, and $450 in Canada.
Which AMSOIL products sell best in a retail store?
It varies by region and store type. Drivetrain lubricants, motor oil, fuel additives, motorcycle oil, and two-stroke oil are consistent movers, and your servicing Dealer can help build a mix that matches local demand.
How long does retail account approval take?
A registration confirmation arrives by email right away, and applications are typically accepted and processed within three business days.
Put AMSOIL on your shelf
Lowest wholesale pricing, your own margin, co-op credit up to 5%, and free ground shipping on orders of $400 or more. No contracts and no minimum inventory.